If you’re stuck at a strategic crossroads, your business has plateaued, or you need to light a momentum fire under a new initiative, I can help.
Develop a well informed perspective.
I use data to help you ask the right questions, test your hypotheses and make better strategic investments. Working in media taught me how to think differently about turning data into actionable insights. My approach augments a deep dive into your business with an unbiased market and audience analysis.
Create an actionable Strategic Plan.
When managing a business it’s easy to jump straight into a tactical mindset to solve problems without a clear strategy in place. I’ll help you develop and communicate a plan with a strong strategic foundation, measurable goals and deliberate tactics to achieve those goals.
Build the plane while you fly it.
Getting clear on your strategy uncovers talent and resource gaps. Whether it’s overhauling your marketing message, developing a MVP and product roadmap, interviewing top talent or evaluating vendors — I can serve as an execution partner until the gaps are filled.
Let’s work together.
About Allie Shaffer
Entrepreneur and executive with proven success across a number of industries and verticals. A big thinker, an idea generator, highly strategic and creative — I get excited about translating the big picture into a clearly defined vision, goals and actionable plan across all functions of a business…
Kind words from colleagues…
“Allie is a great collaborator who combines kindness and a respectful approach with intensity. She is innovative, a person who seeks the best, fastest and most effective approach to problem solving with a propensity to try new ideas, dashing the status quo.”
— Dennis Quinn, Chief Revenue Officer – Active International
“Allie’s strengths in product leadership and innovation were displayed as she led our team to create a complex Web Application from concept to production, efficiently and within budget. She has a friendly personality and gets things done with a commitment to high quality. I look forward to working with her on future projects.”
— Joel Flaker, Chief Technology Officer – DevSimplify
Services
Business Strategy
- Market Sizing
- Competitive Analysis
- Trends Analysis
- Team and Talent Analysis
- Operations Analysis
- Financial Analysis for Efficiency & Growth Opportunities
- Strategic Foundation Development
Product Strategy
- Market Analysis
- Customer Analysis
- Core Audience Identification
- Product Vision Development
- Pricing Strategy
- Build/Buy/Partner Analysis
- Roadmapping, Defining Initiatives & Prioritization
Go-To-Market & Sales Strategy
- Early Customer Identification
- Supply / Demand Analysis & Planning
- Prospecting & Sales Ops Strategy
- Pitch & Presentation Development
- Pipeline Development
- Consultative Sales Strategy & Managing the Sales Cycle
- Resource & Execution Planning
- Customer Support Strategy
Execution Partner
- Business Plan Development
- Marketing Plan Development
- Brand Development
- Product Development
- Product Marketing
- Pitch Development & Fundraising Support
- Talent Needs Assessment
- Recruiting & Interviewing Key Hires
- Executive Communications Support
Get in touch
Thank you for your response. ✨
Allie Shaffer - Strategy & Management Consultant 